Pengaruh Konten TikTok Perusahaan, Citra Perusahaan sebagai Employer, dan Kepercayaan pada Perusahaan terhadap Minat Melamar Generasi Z
Keywords:
Minat Melamar, Konten TikTok Perusahaan, Citra Perusahaan sebagai Employer, Kepercayaan pada PerusahaanAbstract
Artikel ini merupakan studi pustaka dalam ruang lingkup Manajemen Sumber Daya Manusia yang bertujuan untuk membangun hipotesis mengenai pengaruh Konten TikTok Perusahaan, Citra Perusahaan sebagai Employer, dan Kepercayaan pada Perusahaan terhadap Minat Melamar Generasi Z. Penelitian ini menggunakan metode library research dengan sumber data berupa e-book dan artikel open access e-journal yang diperoleh melalui pustaka daring seperti Google Scholar, Mendeley, serta media akademik online lainnya. Hasil kajian pustaka menunjukkan bahwa: (1) Konten TikTok Perusahaan berpengaruh terhadap Minat Melamar Generasi Z; (2) Citra Perusahaan sebagai Employer berpengaruh terhadap Minat Melamar Generasi Z; dan (3) Kepercayaan pada Perusahaan berpengaruh terhadap Minat Melamar Generasi Z. Temuan ini diharapkan dapat menjadi dasar konseptual dan rujukan dalam penelitian empiris selanjutnya terkait employer branding berbasis media sosial.
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(Catatan: periksa kembali tahun, karena 1926 tidak logis secara akademik)
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